Land Clients
In Three Steps

Your Offer

Your Funnel

The Close

More Leads. Better Clients. Higher Prices. Guaranteed.

Watch Our Training

Discover how we package, price, and pitch our most popular high-ticket web design package – step-by-step.

Blue Theory with Lee Blue

The coaching community where web designers consistently land clients at higher prices. Guaranteed.

See our reviews on Trustpilot

Local Market Gems

The Web Designer’s Guide To Profitable Niches

Tap into the most profitable local markets with over 30 examples of industries that are hot right now.

Our White Label Services – Get Exclusive Access!

SEO Services

Custom SEO at White Label Prices
This is not your ordinary white-label SEO service. You get a custom roadmap for every client.

Social Media Management

Consistent, Professional, Strategic
Most white-label social media management services are fundamentally flawed for three reasons. We fixed that.


We’ll Write The Copy For Your Clients’ Website
Save time, make more money, and gets your clients better results!

What Else Is Included?

Lead Generation Course

Get step-by-step training on everything from your elevator pitch to landing clients, including five lead-generation strategies without buying ads. More details below.

Weekly Live Calls

Talk live with Lee about getting more referrals, developing recurring revenue, and getting the most out of networking events like BNI groups – and anything else that’s on your mind.

Monthly Training

The first week of every month, our weekly call includes live training with Lee and other special guests. Topics include sales, marketing, pricing, funnels, and more.

Website Reviews

Blue Theory includes training on what to say on your website. When you’re ready, post your site and get feedback from Lee as well as from other community members.

Member Forums

How do you stay up to date on what’s new? Where do you go when you need help? When you’re part of our group, the entire community has your back, so you’re never in the dark.


We’ll be celebrating victories, winning awards, and helping each other with projects. Running your own business can be lonely if you’re not part of an awesome community like this one.

Melanie Bartholomew

Thanks For Changing My Life!

Last month I landed over $18,000 in new clients. Now, we are designing a new website which I priced at $4,000 and another one redesigned after the launch of this new one!!

He is a successful chiropractor with three locations and is working his way up my Blue Theory value ladder as he wants to be more successful with two of his locations! 🎉

I’ve never been so financially free and thanks to Lee, I get to throw away the “how am I going to buy my kids shorts this summer” mentality and the loss of sleep because my kids need lunch money that I can’t afford.

Now I can go shopping and get my kids the clothes they need each season without using a credit card. I just paid the school lunch money for the rest of the year AND my daughter’s preschool for the rest of the year without blinking. All while money still comes in because of the monthly revenue Lee has taught us to grab! It feels so good!

I know Lee is probably sick and tired of my saying thank you because I tell him every day, but thanks for changing my life, Lee Blue 😭.

Melanie Bartholomew

Up $30,000/Year In One Month!

I started the Blue Theory at the end of January this year, and landed my first high ticket client at the beginning of March.

This course is amazing; it gave me so much information, and Lee Blue has a tonne of knowledge that he freely shares. The course offers so much value; it’s well worth the cost.

Joining Blue Theory is like having a website/marketing Guru on hand 24/7 in your business!

I highly recommend this course – it’s been a huge benefit to me, and has given me the confidence to ask for a higher price and know the value that comes with it.

I’m still a bit stunned at landing these jobs. I owe it all to Blue Theory – the course has given me the tools, and the inspiration to go after the high ticket clients.

Keith Miller

Your 6-Figure Business In A Box

If you’re wondering what services to include, how to package and price your offer, and how to get clients so you can reach 6-figures, it’s all right here.

How It Works

You get the complete blueprint to generate leads for local businesses. The offer includes five pillars.

  1. Web Design
  2. Google Business Profile Management
  3. Local SEO
  4. Google Ads
  5. Hosting/Maintenance and Support

Don’t worry if you’re not sure exactly how to deliver all five of these pillars. You’ll get detailed step-by-step checklists for each pillar. Plus, I’m here to walk you through every step.

Philip Malan

Philip Malan

Honestly… I can’t believe how much value you are giving out on this platform. I think you could easily package all this content on the platform and sell it for 10x the price of a membership.

You are essentially giving out a business model and making it so easy to copy and paste it. What you are doing is changing lives including mine.

Thank you so much. You’re giving so much value for the price it makes me wanna stick around for a long time while I apply what I learn and celebrate with the community.

Holly Holliday

Holly Holliday

I can’t believe how much you really care about wanting me and the people in Blue Theory to succeed. You’ve made such a difference in my life and business. I couldn’t be here today without your support and guidance. You are helping me live my dream.

Thanks again for your brilliant knowledge, help, and true loving support.

What’s It Worth?

Your offer will have a setup fee plus a monthly retainer. The setup includes most of the one-time components, like building the website. The monthly retainer includes monthly services such as Local SEO, content marketing, and Google Business Profile management.

The price range on a per-client basis works out like this:

Setup: $2,000 – $5,000
Monthly Retainer: $250/month – $2,000/month

Annual client value is between $5,000 and $17,000.

Note: Some of the monthly retainer goes towards the client’s ad spend in the high-end packages. So the gross revenue is higher. The $5,000 – $17,000 is what you actually keep.

Let’s Build Your Offer Together

Rod – Blue Theorist

That’s such an awesome and incredible piece of advice, it already paid the membership cost tenfold.

Thanks so much for putting so much time and detail into writing this for me.

Lead Generation Course
With Zero Fluff

Step 1: Value Pricing Web Design

Business structure is first, so we can break you free from hourly rates and get you into value-pricing your projects. You’ll discover the secret to capturing people’s attention with a results-driven message. Then we update your website so it’s crystal clear why you’re different.

Step 2: How To Find Clients

Getting leads starts with discovering the best niches for high-ticket, recurring-revenue clients. After identifying your targets you get five new lead-generation strategies.

Step 3: Onboarding

Landing clients is ultimately what this is all about. You’ll learn our powerful Two-Step Close for landing high-ticket projects without spending any time writing proposals until after the client has already agreed to work with you at the price you’re really worth.

Lead Generation Course Outline

Communicating Your Value

  1. Discovering The Value of Your Work
    How (and why) to value price your projects
  2. Writing Your Elevator Pitch
    How to get leads in less than 30 seconds
  3. Updating Your Website
    How to stand out from garden-variety designers

Getting Leads

  1. Ideal Niches
    How to identify the most profitable clients
  2. Five Lead Gen Strategies
    How to get leads without buying ads

Onboarding Clients (Two-Step Close)

  1. The “Get Wins” Framework
    Gets clients to agree to start now at the price you want before you write the proposal.
  2. The Pitch
    How to present your pitch and close the deal in one meeting. (Download: proposal template)

What People Are Saying…

Google Reviews

(45 reviews)

Ara Catchatoorian

a year ago

Just had an amazing breakthrough meeting with Lee! He was friendly, professional, and super attentive to my questions. He gave me the feedback I was looking for with my business and offered some great tips and advise. I'm looking forward to more conversations with Lee Blue about developing my website design and digital marketing business!

Rishad Bharucha

11 months ago

Lee was very helpful in giving me direction and helping me understand where I was at with my business. He gave me some great options and a lot to think about to help grow my business. I highly recommend getting on a call and working with him!

Micaela S. Benn

a year ago

I was led to schedule time with Lee after watching his webinar. This came at exactly the right time for me. Most people hate YouTube ads and just skip them, but I promise, they’re on target bc I REALLY needed to learn more about what he’s doing! The goal that I had in booking a call with Lee was to get answers to questions that arose on ways to incorporate web design services into my coaching program. See, I teach new and experienced children’s book authors to use digital marketing to reach more readers and profitability sell more books by strategically managing their distribution. This isn’t a niche that Lee typically supports, but he was still able to help me see how to add more value through web design and maintenance services. I took lots of notes! When Lee & I spoke, he not only answered all of my questions, but also shared an objective perspective on how I could extend web design, content, and services that would truly be a benefit to my clients. Our session sparked ideas and creativity that got me excited about the possibilities. I cannot wait to implement!! Thank you, LEE!!

$2,000 Guarantee

You will make more than $2,000 of new revenue in less than six months, or your next six months are free.

This is more than the cost of membership, even with the monthly plan.

7-day Money-Back Guarantee

Try Blue Theory for a week. If you don’t love it, contact us for a full refund.