You look at your website and think this site needs an update. Somebody refers you to a web developer, or, perhaps, you call an agency to help you develop a dazzling online presence. To get started, you meet with your new web team and talk about logos and colors. They probably ask you how many pages you need to have developed and if you have any special functionality you’d like built – like a calendar, online directory, or contact form. At some point, somebody mentions Facebook and Twitter and the need to get involved with social media. At the end of the meeting you probably feel tired from thinking about all the pieces of the puzzle, but you’re excited because your business is about to launch with a dazzling display of digital fireworks.
In this presentation, we take a different approach to social media and how to use your online properties to build your business. We’ll talk about why you should put your faith in social media platforms as a tool for reaching your audience. We’ll talk about a safer and more profitable way to use social media to drive traffic to your website for the purpose of building your email list. If you rely on Twitter, Facebook, or some other social media platform to reach your audience, a change in their ranking algorithm can hide you from your own audience. With email, you own the relationships with your audience.
At church, we were studying the book of Hosea. One of the main themes from Hosea is that you can return to God despite the failures, even severely offensive failures, in your life. In other words, God is saying, “Come back.” The last chapter of the book starts off saying, “Take words with you and return to the Lord…” The idea is to think about what you’re going to say. Prepare words to express honestly your innermost thoughts for the purpose of restoring your relationship with God.