You look at your website and think this site needs an update. Somebody refers you to a web developer, or, perhaps, you call an agency to help you develop a dazzling online presence. To get started, you meet with your new web team and talk about logos and colors. They probably ask you how many pages you need to have developed and if you have any special functionality you’d like built – like a calendar, online directory, or contact form. At some point, somebody mentions Facebook and Twitter and the need to get involved with social media. At the end of the meeting you probably feel tired from thinking about all the pieces of the puzzle, but you’re excited because your business is about to launch with a dazzling display of digital fireworks.