Start building your own email list and sending regular newsletters. Connect with people through your blog and a variety of social media channels. Build your audience with your own podcast. You get all of these things and you don’t have to learn any new technologies.
The Big Picture
I’ll keep in touch with you through text, email, and occasional phone calls. Any time you have a thought you want to share with your audience, just text (or email) it to me. I’ll take it, polish it up with graphics (as appropriate) and syndicate it across your online channels.
I’ll help you think of ideas for your content, find online communities of potential customers, and keep you on a consistent schedule for building a strong audience.
Here’s a quick overview of what we’ll do:
- Build a profitable email list
- Develop and manage your online assets (blog, social media, podcast, etc.)
- Find online communities where your audience spends time
- Give you topics for your content based on what your audience is saying
- Coach you on how to use your unique personality to grow your audience
- Keep you on a consistent content creation schedule
- Save you tons of time and hassle
The most import thing is making sure that your subscribers belong to you not just your social media platforms. It’s great to have a huge following on Facebook, Twitter, and YouTube, but you don’t actually own those followers. For example, at any time Facebook could change their ranking algorithms and hide you from your audience. The main goal is to build a list of subscribers, connected to you, so you can sell things to them later.
Email will be a very important component of your program. We will consider setting up the following email based programs:
- Email newsletters
- Educational courses dripped out over a series of days
- Surveys and information gathering
- Segmentation and funnels
The central hub of your online presence will be your blog. You will get your own blog where we will regularly post articles. We will also re-purpose these articles for use across all your online channels.
Your blog will be focused on three things:
- Sharing your content in a way that is clean and easy to consume
- Differentiating yourself with your unique knowledge, skill, and personality
- Building your email list
You don’t have to worry about the technology or designing graphics for your post. Just email me over the copy for your article, and I’ll decorate it with high-quality images the help bring out your points.
Monetizing Your Phone Calls
Do you take phone calls from people wanting to pick your brain? You could be monetizing these calls. Rather than just accepting the call on the spot, ask the person to schedule a call and charge by the minute for your time. They don’t have to agree to a long consulting session. Maybe a quick 20 minute call is all they need. Rather than taking the call for free because you don’t have an easy way to charge for this, I’ll get you set up so you can charge $5 per minute – or whatever rate you’d like to set.
Your Own Short-Form Podcast
Another great – and easy – way to get your message out there is with a short form podcast. To understand short-form podcasts, think Twitter for audio. You simply record an audio message on your phone and send it to me. I’ll polish up the audio so it sounds clean and professional, even if you recorded it in your car on your phone. Then we’ll publish the podcast to iTunes, Google Play, and your blog. All you have to do is send me the audio, I’ll take care to the rest.
After going through the ThoughtPress discovery exercises, we’ll be able to select the appropriate channels for your business.
- Google Plus
- Google Play
You don’t have to install a bunch of apps on your phone to monitor all of this. Any time you…
- Have an idea
- Find a link that’s interesting
- Take a cool picture
- Plan to be somewhere in public
Just text or email me. I’ll polish up your message and syndicate it across your social media channels.
As the founder of Reality66, I have an entire web development agency ready to develop and support anything you might want to do online.
- Web Development
- Email Marketing
- Social Media
- Audio / Video
- Identity Branding
- Analytics & Strategy
When you work with me, you will have a team of people helping you grow your audience. Graphic design, web development, web hosting, audio scrubbing, podcast publishing, and more are all taken care of for you.
We start with the ThoughtPress discovery program where we identify your audience, how we will connect with them, and how to leverage your unique personality to build your audience. With those results, we create the plan for your specific audience.
The entry level program includes:
- Deploying and hosting your clean, readable blog
- Connecting your email newsletter list to your blog
- Monetizing your phone calls (optional)
- Posting to your blog twice per month (every two weeks)
- Sending emails twice per month (every two weeks)
- Establishing up to three social media channels including designing them to look complete and professional
I will keep you organized, on schedule and full of ideas for creating your content. The main content you are responsible for is your blog posts. I’ll be listening to your audience online and send you ideas for articles. You write the articles and email them to me. I will bring your story to life with graphics and headlines that attract and engage your audience.
There are no monthly contracts. You can stop at any time. We should, however, plan on working together for at least 6 months. Building an online audience takes time and consistency.
If you ever decide to cancel, you keep everything I have set up for you. Your website and all your social media accounts are in your name. Your email lists are all yours. Everything is set up to keep you in control at all times.