Lee Blue

Lee Blue is a business coach for web designers who want their own 6-figure businesses and are tired of working with nit-picky clients on exhausting, low-budget projects.

Why Blue Theory?

Obviously, web design has changed dramatically over the 20 years since I launched my agency.

Ironically, the “web agency” business model has not.

Consequently, too many talented web designers are struggling because their business model is holding them back.

I’m on a mission to fix this.

Blue Theory is where I take all the concepts I’ve learned from two decades in the industry and reveal what’s working now.

Discover The Modern Agency

In Blue Theory, you get the step-by-step blueprint that transforms the old-school, implementation-oriented “web agency” into a results-oriented Solution First Agency.

Once you make the shift, I guarantee you will consistently land more clients at higher prices.

The Results

Over the last five years, I’ve helped hundreds of web designers more than triple their revenue. Here are a few examples.

Watch Our Training

Discover how we package, price, and pitch our most popular high-ticket web design package – step-by-step.

Watch Now

A Few People I’ve Worked With

Jordan Bourland

I now have several clients worth over $10k each. I appreciate all of your work, and it has really turned around my business. I think you’re probably the best in the business and have an excellent philosophy on how to operate things.

Alex Kushner

Working with Lee enabled me to replace my full-time income in less than eight months, and now I’m on track to clear over $100,000 this year.

Brian Terry

I’ve got to say that your online training is the best I’ve experienced in 20 years, and it’s given me a great deal of hope and excitement for the future. I’m getting a lot from it and soaking up as much as I can as quickly as I can.

Valerie Robinson

My revenue has gone way up. My husband, who does my taxes, is like, “You’re in a whole different tax bracket now.”

Bryan Jimenez

Lee’s course changed everything for me. Feast and famine was burning me out. Now, my leads are excited to work with me, which is mind-blowing compared to how things were going before.

Caleb Grant

I never thought I would get a $10,000 client when all I’ve been doing is $1,000 projects. Serving is a much better approach than selling.

Joe Fernette

I’ve been a web designer for 5 years with clients in the $1k – $2k range. In less than two months working with Lee, I just landed a $12,800 client! It feels awesome to 10X my rates.

Tony and Sherry

400% growth in four weeks!
We just went from $2,500 projects to landing our first $10,000 client.

Christopher Gunn

Knowing what services to provide and how to package/price them is changing the game for me. I’ve already made $64,700 in less than 8-weeks from new business directly related to working with Lee.

$2,000 Guarantee

You will make more than $2,000 of new revenue in less than six months, or your next six months are free.

This is more than the cost of membership, even with the monthly plan.

Join Blue Theory

Your business will grow. Guaranteed.

7-day Money-Back Guarantee

Try Blue Theory for a week. If you don’t love it, contact us for a full refund.

$99 per month*

Includes $2,000 Guarantee
7-day money-back guarantee
Renews monthly, cancel anytime.

Let’s Do It!

$497 six months*

Includes $2,000 Guarantee
7-day money-back guarantee
Renews every six months.