In this presentation, we take a different approach to social media and how to use your online properties to build your business. We’ll talk about why you should put your faith in social media platforms as a tool for reaching your audience. We’ll talk about a safer and more profitable way to use social media to drive traffic to your website for the purpose of building your email list. If you rely on Twitter, Facebook, or some other social media platform to reach your audience, a change in their ranking algorithm can hide you from your own audience. With email, you own the relationships with your audience.
We’ll talk about how to use email to reach your audience, getting into the weekly life cycle of your followers, and growing your business by harnessing all the online tools together.